منابع مشابه
Drugs and Cosmetics from the Sea
The marine environment is a rich source of both biological and chemical diversity. This diversity has been the source of unique chemical compounds with the potential for industrial development as pharmaceuticals, cosmetics, nutritional supplements, molecular probes, fine chemicals and agrochemicals. In recent years, a significant number of novel metabolites with potent pharmacological propertie...
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Purpose – To delineate confusions and uncertainties of the issues surrounding those criticisms. Critics assert that all marketing of medical products is abusive, while actual impacts are disputed. Design/methodology/approach – Pulling from past commentaries on pharmaceutical marketing and current criticisms of the practice, to indicate areas of confusion. Findings – The ills of pharmaceutical m...
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Cosmetics is as old as the history of human being. It has been present in human life since the times of the most ancient civilizations. Perfumery is one of the oldest branches of cosmetics. Valerian perfumes found from the Pharaohs’ pyramids, had maintained their aroma. Coriander, Mace oil, cardamom, cinnamon, and juniper were also the favorite materials used for perfumery in ancient Egyptian c...
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We present in this paper a multicultural approach to social media marketing analytics, applied in two Facebook brand pages: French (individualistic culture, the country home of the brand) versus Saudi Arabian (collectivistic culture, one of its country hosts), which are published by an international beauty & cosmetics firm. Using social network analysis and content analysis, we identify the mos...
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The Government of India has published a draft amendment to Drugs and Cosmetics Act, and Rules (D&C Act and Rules) on 24th October 2013.[1] This creates regulatory provisions of defi ning phytopharmaceuticals (botanicalbased drugs) and a schedule providing requirements of scientifi c data on quality, safety, and effi cacy to evaluate and marketing authorization for a plant-based lead as a drug o...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 1948
ISSN: 0022-2429
DOI: 10.2307/1246840